One-time passwords or OTPs as they’re popularly called are a great way to keep your customers and platforms secured from brute-force attacks. Adding OTP to your applications adds an extra layer of security and protects you from cybercriminals.
While OTPs present a chance for customers to protect themselves from cybercriminals, choosing an unreliable OTP SMS service provider may harm your organization.
Picture this: A customer trying to withdraw funds and needs an OTP to confirm payment, meanwhile his/her OTP SMS arrives late and is expired upon arrival.
As businesses and organizations worldwide realize the importance of online security, so has the demand for a reliable OTP service provider increased.
What is an OTP?
An OTP is a 4-6 alphanumeric key used to authenticate a particular user completing a transaction. This authorization method adds an extra layer of security when a user is confirming an action or logging in to a service.
While passwords can be guessed or engineered by cybercriminals, OTPs are random keys that are difficult to predict, hence protecting you from cyberattacks.
How are OTPs sent?
OTPs are sent via SMS, Email, or WhatsApp. Since OTPs expire after a few minutes, it is essential to choose a channel that guarantees deliverability for a smooth transaction.
OTPs can also be sent via voice messages or selected authentication devices.
What is an OTP Service Provider?
A company that helps your business deliver OTP messages to your customers is an OTP service provider. An OTP service provider may send OTP to customers via SMS, Email, or third-party authentication apps.
How to choose an OTP SMS provider for your Business
1. High and Quick Deliverability: Because one-time passwords are highly time-sensitive messages, the first feature you should be looking for in an OTP service provider is speed and guarantees in delivering messages to your customers.
2. Detailed Analytics and Reporting: Your preferred SMS OTP provider should be able to give you details on how your OTP messages are doing. These metrics will guide you on whether to proceed with your chosen partner or not.
3. Compliance and regulatory checks: Every region or country and how their regulatory bodies manage OTP messages to their customers. For example, some OTP SMSs may be blocked from reaching customers due to a barred Sender ID or Shortcode.
4. 24/7 Support: Onetime passwords are crucial at every step of the customer interaction with your applications. Hence any service you choose should have a support team or knowledge base on standby to assist once you hit a roadblock.
5. Easy Integration with Apps: Your selected OTP provider must ensure an easy API connection to aid with smooth integration between their SMS service and your application. Smooth Integration will make the developer’s work easier when connecting your application.
6. Competitive Pricing: OTPs may be requested several times by a single user, hence subscribing to a service that has competitive pricing will allow you to save or cut down on costs with OTP messaging.
Conclusion
Choosing a reliable OTP SMS provider in these critical times of cyberattacks is crucial to the success of your business. OTP’s adds extra layers of security to your platforms and applications and protects your customer’s information from being attacked and abused by cybercriminals.
Join several businesses like yours that are using NALO OTP services to secure their platforms. Create a free SMS account and join brands like yours to secure their customers’ information with OTP alerts.
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