General blogs Archives - Leading Bulk SMS, USSD, Payment Services in Ghana

How to align your marketing in the Cookie-less future of 2025 & beyond

By Joseph Appiah-Duku December 20, 2024General blogs

How to align your marketing in the Cookie-less future of 2025 & beyond Google may have made a huge U-turn on deprecating third-party cookie tracking across its Chrome browser, but…

4 Outstanding Creatives Win Big at the SECA 2024 Awards

By Joseph Appiah-Duku August 28, 2024Events, General blogs

After 14 weeks of thrilling creative performances from the SECA 24 contestants, 21st August 2024 saw the organizers crown four(4) creatives at the NALO Solutions premises as the winners of…

Talking Points: Google Marketing Live 2024 Summary

By Joseph Appiah-Duku May 23, 2024General blogs

Google Marketing Live 2024 was marked with a lot of advancement in the AI x Marketing world and how Google AI will aid advertisers in reaching their goals. Every year, during Google Marketing Live, Google…

Google is killing SEO for bloggers, How to approach blogging in 2024

By Joseph Appiah-Duku May 3, 2024General blogs

I have written several articles about bloggers losing month-on-month traffic consistently since the helpful content update. But this trend is set to continue until Google realizes its goal of wiping…

Navigating Google’s new Ranking Factors for your Business: AI-generated content may be impacted

By Joseph Appiah-Duku March 25, 2024General blogs

The month has ended, and you are checking your traffic report, but you witnessed your search traffic dropped significantly. Wait what did you do wrong? Why is there a huge…

How to create an effective brand strategy for your business

By Joseph Appiah-Duku March 21, 2024General blogs

Most of the time, people interpret a brand as a logo, a symbol, or any identity that differentiates several businesses. While this is true, there is more to a brand than just…

How to Prepare your Business for the new Google & Yahoo Email Protection Policies

By Joseph Appiah-Duku February 26, 2024General blogs, Products

Do you know the new inbox verification by Google and Yahoo? Do you know it may affect the delivery of your emails? According to experts, Businesses may see a direct…

How to prepare your business search performance for SGE

By Joseph Appiah-Duku February 7, 2024General blogs

One of the best things, well, not so good (if it affected your job negatively), that happened to us in 2023 was the emergence of AI technologies in all fields…

How to use SMS as a Customer Retention Tool

By Joseph Appiah-Duku October 24, 2023General blogs

Customer retention is one of the most significant marketing techniques - yet it is mostly overlooked by so many. Meanwhile, having a strong customer base can significantly impact growth and…

How to choose SMS Shortcodes for your 2Way SMS campaign

By Joseph Appiah-Duku September 6, 2023General blogs

Originally Published: Wed, 6th Sept 2023 Last updated: Fri, 14th June 2024 Send Yes to 3035 to receive daily marketing updates. Send 3 to 506 to see your bank balance or 4 to cancel. You may have seen several shortcode…